The Jaguar Project is funded by private donations and Foundation grants made to Primero Conservation that then disperses funds for domestic and international aspects of the Projects.
While multiple independent and complimentary studies are conducted at various Institutions of higher learning in the United States and in Mexico; as well as at private facilities, and at private, state, and federal field sites in southwestern U.S., Primero Conservation's project location emphasis is currently in the Sierra Madre. The Sierra Madre Occidental boasts some of the richest biodiversity anywhere in North America having two thirds of Mexico's standing timber with twenty-three species of pine and two hundred species of oak including the coniferous forests of the twenty-seven smaller mountain ranges know as the Madrean Islands on both sides of the southern international border of North America. A compelling project of Primero Conversvation's Team Sonora concentrates efforts within an approximate 425 sq km area of northeastern Sonora, Mexico more or less 270 km south of the United States - Mexico border in regions influenced by the Bavispe, Aros, and Yaqui rivers. The rich vegetation of Montane Forest gives way to Sinaloan Thornscrub at its more xeric nature but retains a lively pulse along its wild rivers of secret oases. The area comprises a Cooperative UMA (conservation unit management area) of cattle ranches of the Jaguar Conservation Program of the High Sierra of Sonora [Mexico], Programa de Conservacion del Jaguar en la Sierra Alta Sonora
. The area is about 30 km southwest of historically significant Nacori Chico, Mexico. The location came about because free-range cattle ranches are the primary feature of domestication on the land and in 2003 a wildlife professor from MX partnered with a carnivore biologist from the US to provide economic incentives to the afore mentioned group of Sonoran cattlemen in the way of high-dollar deer hunts exchanged for the cattleman’s tolerance of jaguar depredation. Archery hunting in the left hand and jaguar "friendly" beef in the right became a win-win for conservation and local agronomy as well as a potential to develop a practical multi-resource management model.